Today is 28 January 2012 | 05:34 AM UTC/GMT +8 hours

HOW GREAT ENTREPRENEURS ARE MADE…AND WHERE (Notes from the Business Masterclass) By Joseph Cataan Nobody is born an entrepreneur. The propensity for spotting unique business opportunities and developing them into saleable ideas is something acquired through education and practice. It also helps that while at a young age, students are taught, mentored, and inspired by more senior entrepreneurs. In a way, Enderun students are fortunate to be able to rub elbows with great Filipino entrepreneurs and consider them as teachers, mentors, ... Read More

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From ‘Hotelier for a Day’ to real hoteliers someday Being a successful hotelier cannot be achieved overnight, but it starts from a single day. Makati Shangri- La, Manila welcomed young aspiring hoteliers as Enderun Colleges presented Hotelier for a Day, where students were able to preview the hospitality industry from seeing it behind the scenes, and from those who work and live, and thrive, in it. One step at a time These spirited and young aspirants listened closely to top managers of Makati Shangri-La. The vast experiences ... Read More

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This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on their own physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages.             ... Read More

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The Cook's Bible provides practical information about all aspects of preparing and cooking food - from how to boil an egg to how to prepare sushi. It is also useful for those who know the basics but want to extend their kitchen.                       Study the central activities of a business, including today's hot topics, to learn accounting principles! INTERMEDIATE ACCOUNTING presents a user/decision-making approach, combined with the necessary coverage of GAAP, to help you un ... Read More

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This books talks about different marketing strategies that were used by successful companies and prepares students in their marketing subjects. Strategic marketing in companies around the world is confronted with unprecedented challenges and exciting opportunities in the tewnty-first century. Driven by demanding customers with complex value requirements, aggressive global competition, turbulent markets, rapid emergence of disruptive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning respo ... Read More

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